Breakfast's Back Alright

Breakfast might be the meal most of us rush through, but for foodservice operators, it’s a real shot at grabbing loyal customers before their day even starts. Technomic’s latest Breakfast Consumer Trend Report reveals that value, convenience, and food quality are what get people in the door (or scrolling through their phones for a to-go order).

Weekdays, Weekends, and the New Breakfast Routine

The reality is that on weekdays, almost everyone is in a hurry. That’s probably why nearly two-thirds of people say “value” is what matters most at breakfast. On weekends, folks are a little more willing to splurge, but even then, more want breakfast that won’t break the bank. The takeaway: smart pricing and combos are a win, but don’t forget about quality.

At the same time, dine-in breakfast is making a comeback at quick-service and fast-casual spots, while drive-thru and takeout have dipped a bit. But when people do order out, it’s almost always digital. Mobile ordering is up, and paying through an app is quickly becoming standard. If your breakfast menu isn't easy to order from a phone, you’re missing out.

Wake Up to the Right Packaging

Here’s where packaging comes in. If someone grabs breakfast to go, that meal has to survive the trip. Packaging isn’t just about holding food; it’s about ensuring that food arrives hot, fresh, and appetizing.  If you’re introducing a new egg bowl, breakfast salad, or morning brew, you need food packaging that checks the boxes on quality, versatility, convenience, and sustainability. For instance, these molded fiber pulp bowls help maintain food integrity and are environmentally friendly. For hot and cold drinks, durable and resilient beverage sleeves and multi-beverage caddies help consumers transport all their beverages safely.

Breakfast is changing, and restaurants that keep up with new habits are the ones winning the morning. The right packaging makes all the difference, especially when every meal might be someone’s first impression of your brand. We are here to help you serve up breakfast that stands out, wherever your customers are eating it.