Prepared Foods: A Back-to-School Hero for Busy Families
Back-to-school season is here, and with it comes the return of busy schedules and hectic routines.
Parents are juggling making breakfasts, packing lunches, and ensuring everyone gets out the door on time. Evenings are packed with homework, after-school activities, and the ever-present question: "What's for dinner?"
It's no wonder prepared foods are more popular than ever. From pre-cut fruits to heat-and-serve meals, foodservice operators have an opportunity to capitalize on consumer demand by expanding and promoting their ready-to-eat meal options.
According to the 2024 Supermarket News Fresh Foods Survey, 66% of retailers and wholesalers intend to expand their ready-to-eat food offerings in the coming year.
Innovative packaging solutions play a huge role in this trend, addressing several key factors:
- Materials that maintain food integrity. Advanced packaging solutions can help extend the shelf life of prepared foods.
- Designs for on-the-go consumption. Packaging designed for portability makes it easy to enjoy their meal even during a busy commute or between after-school activities.
- Sustainable packaging options to reduce environmental impact. As convenience rises in importance, so does the need for sustainability. Many companies are innovating with recyclable or compostable packaging to appeal to environmentally conscious consumers.
- Versatility reigns supreme. Containers that are both functional and convenient for multi-use applications in the oven, fridge, or freezer.
As our lives continue to get busier, the prepared food sector is likely to see continued growth and innovation. By leveraging smart packaging and convenient options, parents can ensure their children have access to nutritious and delicious meals and snacks without spending hours in the kitchen.