Snack Trends to Embrace
With snack sales projected to surpass $680 billion this year, a 5.6% increase from 2023, it's safe to say – we are in the midst of a snack attack. Let's explore five key trends shaping the snack landscape and how foodservice operators can capitalize on them.
Quality Over Quantity
Despite economic challenges, consumers are still craving snacks. However, they're becoming more selective in their choices. Foodservice operators can tap into this trend by:
- Offering premium, high-quality snack options
- Creating shareable portions for social occasions
- Developing special, limited-time offerings for holidays and events
Packaging Tip: Use packaging that emphasizes quality and consider custom-printed packaging for an added pop!
Sustainability Sells
Consumers are increasingly concerned about the environmental and social impact of their snack choices. Foodservice operators can address this by:
- Source ingredients from sustainable and ethical suppliers
- Support local communities through your snack offerings
Packaging Tip: Invest in recyclable or compostable packaging and clearly communicate your sustainability efforts on the packaging.
Spice it Up!
As global flavors continue to influence snacking habits, foodservice operators can:
- Introduce bold, spicy flavors inspired by Latin, Asian, and African cuisines
- Experiment with contrasting textures (e.g., chewy and crunchy combinations)
- Create fusion snacks that blend local favorites with global tastes
Shareworthy Snacking
The digital world is shaping snacking behaviors. To stay relevant:
- Develop snacks that are visually appealing and "Instagram-worthy"
- Create engaging social media content around your snack offerings
- Consider collaborations with influencers or viral food trend creators