Stuffing Reigns Supreme: 2024’s Top Thanksgiving Sides

Sides have taken center stage this Thanksgiving, and Campbell’s annual State of the Sides report proves it. Stuffing (or dressing, depending on where you’re from) has climbed to the top of the rankings, knocking mashed potatoes to second place. The top five are sweet potatoes, green bean casserole, and mac and cheese, solidifying America’s love for comfort food classics.

Sides Stealing the Spotlight

The stats don’t lie—nearly 40% of Americans would happily skip the turkey for a plate full of sides. This sentiment crosses generational lines, with Millennials, Gen X, Baby Boomers, and even the Silent Generation agreeing that stuffing is the ultimate holiday hero. A whopping 45% of 18-to-25-year-olds claim mac and cheese as their favorite Thanksgiving side, though it slipped from third to fifth place this year.

A Taste of Regional Flavors

While the national rankings show clear trends, regional quirks highlight America’s diverse palate. Cranberry sauce made the cut in Wyoming, while Virginians have a soft spot for bread. South Carolina embraced green vegetables, and New Mexico couldn’t decide—bread and cranberry sauce made their top five.

The Role of Comfort and Nostalgia

Why do sides dominate? It’s all about comfort and nostalgia. This year, 42% of Americans craved creamy dishes, while 38% leaned toward cheesy flavors. These preferences explain the enduring popularity of dishes like green bean casserole, which appears on 62% of Midwest tables, and mac and cheese, enjoyed year-round by 54% of Americans.

Opportunity for Foodservice Operators

The rising popularity of Thanksgiving sides presents an exciting opportunity for foodservice operators. Offering prepared side dishes that align with customer preferences—think creamy mashed potatoes, cheesy mac and cheese, or traditional stuffing—can attract busy customers who want the joy of a home-cooked holiday meal without the effort. Highlighting regional favorites or introducing innovative variations, like sweet potato casseroles with unique toppings, can help differentiate offerings and cater to local tastes. With convenient, high-quality, prepared sides, operators can tap into holiday nostalgia while boosting revenue.

Sides Are Here to Stay

Thanksgiving 2024 proves once again that sides are more than an accompaniment—they’re the star of the show. Whether you’re a traditionalist who swears by stuffing or someone eager to experiment with regional flavors, one thing’s clear: America’s love for sides isn’t going anywhere.

For foodservice operators, embracing this trend with tailored offerings ensures a seat at the holiday table—and a stronger bottom line. So, what’s on your Thanksgiving plate this year?