Dip Into Flavor: Why Sauces and Condiments Are Stealing the Show

Sauces, condiments, and dressings aren't just sides anymore; they're the flavor heroes that elevate every bite. 

Datassential's 2025 Sauces, Condiments & Dressings Review shows that 3 in 5 consumers are interested in signature versions of sauces, condiments, or dressings at restaurants. Signature sauces lead the way, with 52% of diners actively seeking them out, followed closely by condiments (48%) and dressings (47%).

Younger generations are fueling this flavor-forward trend. Gen Z and Millennials are especially drawn to unique, crave-worthy sauces that elevate a meal — yet fewer than half of operators currently offer signature sauces. That gap represents a big opportunity for operators to stand out.

Dipping Is the Preferred Way to Enjoy

How diners enjoy their sauces matters. Datassential found that most consumers prefer condiments in containers, cups, or packets rather than pre-applied to food. Dipping sauces for wings, fried foods, and cheese-based dishes are particularly popular, giving consumers control over how much flavor they want on each bite. Even versatile options like sweet & sour or chipotle sauces are being used across multiple occasions, whether that's a dip, a topping, or even a snack companion.

Packaging Makes a Difference

As sauces and condiments take center stage, packaging plays an important role in the overall dining experience, especially as dipping and customization become the norm. How sauces are served can influence everything from convenience and presentation to consistency across orders.

Pulp portion cups provide a practical solution for serving dips, dressings, and condiments across dine-in, takeout, and delivery. Portioning sauces for tableside service or to-go orders helps operators better manage usage, reduce overpouring, and minimize unnecessary food waste, all while giving guests the flexibility to dip as they please.

Beyond portion control, pulp portion cups support sustainability goals. Made from compostable materials, they offer an alternative to traditional plastic portion cups while still delivering durability and performance operators need.

With portion control, presentation, and sustainability built in, pulp portion cups help ensure every sauce is served with intention.

From tangy dips to creamy dressings, condiments are no longer just an add-on — they're a reason to return. With the right flavors and packaging, they can turn any meal into a memorable experience.